Essay on Business Ethics Case Analysis - 976 Words

Business Ethics Case Analysis Ethics and social responsibility in an industry are very important. In certain industries such as the alcohol industry there seems to be an increase for social responsibility. Due to the nature of the industry producers of alcohol are under greater pressure to be socially responsible. They are in a market that provides the basis for individuals struggling with addiction. Thanks to this growing problem alcohol companies may find it increasingly difficult to implement a social responsibility strategy. A company with a social responsibility strategy considers five components. They apply actions to ensure the company has an ethical strategy and operates honorably and ethically. They implement actions to†¦show more content†¦In the wine industry wine producers have two basic markets, the low budget substance abusers and the high class table wine drinkers. When wine producers develop their products they usually have one of these markets in mind. In th e case of E J. Gallo Winery they produce wine designed for each market. Gallo started out as a small business. In order to get into the market they produced some cheap strong wines that were aimed at the low income individuals that were looking for a cheap buzz. This strategy was not in the in the range of being socially responsible. As Gallo became a larger company they began to focus on the more refined table wines meant for the higher class buyer. Gallo wanted to change its image. They were very successful in producing award winning wines in this category. They also started to lean towards a more socially responsible strategy. E J. Gallo Winery acquired many acres of land in order to cultivate grapes for their wine. At the time when they began to acquire the land the motto from the farmers was to take what they could from the land. Julio of E J Gallo Winery employed an adage that they should conserve the soil, the water, and the natural environment. They only cultivated half o f the property that they owned. This was due to the 50/50 give back program that Julio created. This was Gallo’s way of sustaining the environment as well as contributing to theShow MoreRelatedCase Analysis : Managing Business Ethics Essay874 Words   |  4 Pagesâ€Å"right† side? The research mentioned in Trevino’s and Nelson’s book, â€Å"Managing Business Ethics: Straight Talk About How to Do It Right,† suggests that preparing for specific ethical challenges before a situation occurs can adequately prepare the workforce to better handle real-world applications when an ethical situation transpires. The notion that ethics is teachable inspires the following case analysis. 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